Marketing Materials

Marketing Support for Clubs

Mel AuldMel Auld is NZ Bridge's Marketing Manager and here to raise awareness and attractiveness of Bridge on a national level and support clubs to do the same locally. Please reach out if you have any queries:

mel.auld@nzbridge.co.nz

Ph. 021 471 639

 

2025 Facebook campaign for clubs

In 2025 NZ Bridge will again be offering clubs the opportunity to advertise their lessons on Facebook and Instagram in a low-cost way. Clubs only pay for the Facebook marketing costs - not the costs of designing the advert, setting up the campaign, monitoring and adjusting it, and reporting back (NZB will cover all of this). It's an efficient way to reach those most likely to be interested in Bridge in your area to a) raise awareness of Bridge and b) encourage people to join lessons. 

To find out more:

pdf 2025 Facebook campaign (PDF document 1.82MB)

Watch this Zoom recording held in October 2024

To sign-up:

If you are interested please sign up at least 2 months before your lessons start. Here is the sign-up form.

 

Marketing Materials

Examples of marketing materials you could adapt for your own use - just contact mel.auld@nzbridge.co.nz to find out more

pdf Large Posters advertising Bridge (13.72MB)

pdf Regional Newspaper Advert example (0.03MB)

pdf Newspaper Advert Example2 (1.00MB)

pdf Magazine Advert Example (0.39MB)

pdf Pull-up Banner Example (0.40MB)

png Road Side Sign Example (5.91MB PNG file)

 

Media/PR Stories

Media Stories that can be adapted and supplied by clubs for local media

docx Regional Newspaper Editorial example - lessons (0.89MB Word document)

docx Media Story Example - The Resurgence of Bridge... (0.01MB)

docx Media Story Example - Mental Health Benefits (0.03MB)

pdf Media Story Example - New Years Resolution (0.02MB)

 

New Zealand Bridge Logo in various formats

png NZBridge Logo wth tagline (0.03MB)jpg NZBridge Logo (0.22MB)

png logo with tagline for use on dark background (0.07MB)

pdf Brand guidelines and colours (1.07MB)

pdf Media Kit (4.24MB)

 

NZB 01 - Marketing Package for Clubs NZB 02 - Mentor-Helper Pack for Clubs (in Word for editing)
NZB 03 - New Members Kit for Clubs (in Word for editing) NZB 04 - Mini Bridge Pack for Clubs
NZB 05 - Etiquette in Clubs
pdf Club Conduct Poster 2024 (0.40MB)
pdf Shorter Make Bridge Enjoyable poster (0.17MB)

 

 

Videos for use in social media or on websites

Advice to New Players (1.38minutes long):

 

Should I try Bridge? (1.17 minutes long)

 

Who plays Bridge? (! minute long)

 

 

Why we love bridge! (2 minutes long)

 

Other

Cinema video Jane Stearn's video on how to rejuvenate a bridge club

 

 

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